Destination Nene Valley aims to secure sustainable job growth that will make a significant contribution to improving the quality of life for residents whilst enhancing the quality of place and securing prosperity in the local economy.

The Nene Valley will be recognised as a destination of choice for world class wildlife, it has a connected green corridor for walking and cycling and a flourishing visitor economy that creates opportunities for visitors and residents to enjoy outdoor recreational activities whilst protecting the environment and wildlife. The Destination Nene Valley Management Plan sets out the key objectives for tourism development and marketing over the next 5 years.

Click here for the latest Covid – 19 visitor information.

Nene Weekender Logo

Nene Weekender event – Every Friday 4-5pm

Join us every Friday on Twitter @ 4pm with #neneweekender hour and help us raise the profile of the Nene Valley.

For more information contact Destination Nene Valley on 01832 742064 or email

Coronavirus Updates

The latest tourism-related news and information for UK tourism businesses on the outbreak of COVID-19 by VisitBritain and VisitEngland, including links to useful information and advice. The best source of information for any visitors with individual questions or health concerns is Public Health England. To stay up to date with UK Government advice on coronavirus visit the GOV.UK website.

Coronavirus Guidance for Businesses

A full range of business support measures have been made available to UK businesses and employees. Find information and links to the latest developments on business support by SEMLEP. Find the latest local and national coronavirus updates affecting Northamptonshire here. Visit Peterborough City Council website for business support for Peterborough businesse. 

Tourism Webinars

Check back shortly!

Destination Management Plan

Find out more about our work to promote the Nene Valley as a competitive and sustainable destination as we prepare a Destination Management Plan for the next 5 years. Download the plan here. Contact Karen Williams for more information.

Nene Valley Strategy

To find out more about the Destination Nene Valley project and its long term vision, please download our strategy document.

Enterprise in East Northants

Destination Nene Valley is a priority project for Enterprise East Northants, an East Northamptonshire Council initiative to develop and drive forward economic development across the district to create jobs, encourage business growth and secure prosperity for all.

Latest Newsletter

Check our latest newsletter for the Nene Valley where wonderful wildlife meets rich heritage and fantastic food mixes with vibrant culture. Keep up to speed with latest projects and networking / training events here.

Latest Newsletter
Business Support

Starting up as a new tourism business or looking to expand? Contact Karen Williams on 01832 742064 or email for the latest business and marketing support available. You can also access business support through Enterprising East Northants.

The Business Advice Hub can help your tourism business to grow – with practical tips, legal obligations and local support.

Nene Valley Festival

The Nene Valley Festival is back from 12-20 September. Would you like to add an event to our programme or do you have a special offer that you would like to contribute during the 9 day celebration? We would be delighted to hear from you! Keep an eye out on our calendar of events here.

Enterprise in East Northants Film & TV Sector

The Enterprising East Northants Film & TV Sector Group is a collaboration between key stakeholders – drawing a mix of production, post production, venue and local authority representatives together. Contact Karen Williams on 01832 742064 if you would like to get involved in our key priorities.

Check out our most recent presentation on digital marketing for tourism businesses here.

English Tourism Week 18-25 April

Get involved in our annual celebration of the Nene Valley and English tourism. English Tourism Week highlights the vast contribution of tourism to the UK economy. Come along to our brochure swap event, include an offer during this week or get involved in an activity that raises the profile of the Nene Valley. A toolkit is also available with some great ideas. Let us know what you have planned. 

Brochure Swap - 24 April

Come along and swap brochures with other attractions and accommodation providers in the Nene Valley. This is also a good networking opportunity. Refreshments and cake provided! Book here

To celebrate English Tourism week, we will be looking to find our own Nene Valley star who will normally go above and beyond the call of duty to ensure visitors to the Nene Valley have an unforgettable experience. More details coming soon!