Destination Nene Valley aims to secure sustainable job growth that will make a significant contribution to improving the quality of life for residents whilst enhancing the quality of place and securing prosperity in the local economy.

The Nene Valley will be recognised as a destination of choice for world class wildlife, it has a connected green corridor for walking and cycling and a flourishing visitor economy that creates opportunities for visitors and residents to enjoy outdoor recreational activities whilst protecting the environment and wildlife. The Destination Nene Valley Management Plan sets out the key objectives for tourism development and marketing over the next 5 years.

Latest business events and webinars. Click here!

Click here for the latest Covid - 19 visitor information

Nene Weekender Logo

Nene Weekender event - Every Friday 4-5pm

Join us every Friday on Twitter @ 4pm with #neneweekender hour and help us raise the profile of the Nene Valley. For more information contact Destination Nene Valley on 01832 742064 or email 

Coronavirus Updates

The latest tourism-related news and information for UK tourism businesses on the outbreak of COVID-19 by VisitBritain and VisitEngland, including links to useful information and advice. The best source of information for any visitors with individual questions or health concerns is Public Health England. To stay up to date with UK Government advice on coronavirus visit the GOV.UK website.

Coronavirus Guidance for Businesses

A full range of business support measures have been made available to UK businesses and employees. Find information and links to the latest developments on business support by SEMLEP. Find the latest local and national coronavirus updates affecting Northamptonshire here. Visit Peterborough City Council website for business support for Peterborough businesses. 

NHS Track and Trace

The NHS has released guidance for businesses and customers to help explain the new Test and Trace system that is starting on 24 September. Please take the time to read this guidance and be prepared

Towns Fund Consultation

Have your say on which transformational projects should be prioritised for Northampton as part of the Government’s Towns Fund.

VisitBritain Advice Hub

The Business Advice Hub can help your tourism business to grow – with practical tips, legal obligations and local support.

Kickstart Tourism Grants

A new government support package was recently announced to help small and medium sized businesses recover from the financial impact of COVID-19.

SEMLEP’s Growth Hub will be responsible for allocating these grants in the Northamptonshire, Bedfordshire and Milton Keynes area. Small grants, up to a maximum of £5,000 will be available, although most grants will typically be in the range of between £1,000 and £3,000 – including an allocation of grants in the tourism and hospitality sectors.

Escape The Everyday

Be part of the VisitBritain and VisitEngland domestic marketing campaign – Escape the everyday – for a chance to highlight your business or destination to consumers. 

As the tourism delivery partner for the GREAT campaign, VisitBritain and VisitEngland are developing a £5 million UK-wide domestic marketing campaign to inspire consumers to travel and enjoy the country’s amazing tourism offer from this autumn.

Find out more on how you can be part of the campaign or download the brochure (PDF, 3.46MB) to learn more. 


To mark our original Nene Valley Festival date of 12-20 September we are supporting our Nene Valley businesses with a series of podcasts over the next few weeks. Listen to our first webinar this Monday 14 September.

Click to Listen and Find Out More!

Nene Valley Festival Grants

As the 2020 Nene Valley Festival has been postponed until Spring 2021, we are working with Nenescape and Heritage Lottery to develop a small  grant scheme to support Nene Valley Festival event organisers. We will be consulting with event organisers over the next month and we are looking to launch the scheme in January 2021. For more information please contact Karen Williams on 07739 507 443.

Nene Valley Festival 2021

The 2021 Nene Valley Festival will take place from 18 – 26 September. For more information please visit the festival page here.

Business Festival 16-22 November

As part of Phase 2 of the Recovery Through Enterprise programme, East Northamptonshire Council will deliver a business festival from 16-22 November wit partners. The festival will champion entrepreneurship and innovation, provide essential advice for businesses with ambitious growth plans and champion sector-led growth including tourism. More information coming soon!

Enterprise in East Northants

Destination Nene Valley is a priority project for Enterprise East Northants, an East Northamptonshire Council initiative to develop and drive forward economic development across the district to create jobs, encourage business growth and secure prosperity for all.

We are working with partners to deliver local economic recovery support for businesses. Find out more here.

We're Good to Go Industry Standard

You can now apply for a free UK-wide industry standard and consumer mark to reassure your customers that your business adheres to Government and public health guidance.

To support you as you work towards re-opening and welcoming customers, the ‘We’re Good To Go’ COVID-19 industry standard and consumer mark is now available to provide a ‘ring of confidence’ for businesses, attractions and destinations as well as reassurance to local residents and visitors that clear processes are in place and that as a business you are good to go.

Know Before You Go Consumer Campaign
Download the VisitBritain industry toolkit and assets to be part of our national Know Before You Go campaign to empower consumers to inform themselves before booking a trip. Download our campaign toolkit (PDF, 5MB) and accompanying assets (ZIP, 69MB) to join the conversation and be part of a national campaign to empower consumers to inform themselves before booking a trip.

The campaign has been designed to support tourism recovery as businesses get ready and begin to reopen, reassure visitors, build consumer confidence and encourage them to visit responsibly. Know Before You Go is a clear and simple message that compels those intending to travel within the UK, to check before setting off.

Nene Valley Star

We want to recognise the dedication and passion of those working in the tourism industry with an award to an individual who goes above and beyond the call of duty to ensure that our residents and visitors have a great experience in the Nene Valley.

Now the nominations have been received Destination Nene Valley will consider all applications and will choose 3 worthy finalists for the public vote.  

Destination Management Plan

Find out more about our work to promote the Nene Valley as a competitive and sustainable destination as we prepare a Destination Management Plan for the next 5 years. Download the plan here. Contact Karen Williams for more information.

Nene Valley Strategy

To find out more about the Destination Nene Valley project and its long term vision, please download our strategy document.


We recently delivered a series of  webinars with So Very Creative to try and help and support businesses during this challenging time. If you would like to download the presentations please follow the link here. More webinars will follow soon.

Webinars are also being delivered by SEMLEP and Government in relation to business support.

Northamptonshire - Britain's Best Surprise

Visit Britain’s Best Surprise for more information about Northamptonshire as a place to visit. Local business advice and support is also available here.

Made in Northamptonshire

Made In Northamptonshire (MIN) brings like-minded businesses from the food and drink sector together in a supportive setting. Business support and webinars are available to members. You can now order Northamptonshire food and drink here

Enterprise Centre

Enterprise Centre, East Northants will offer start-up and growing businesses first-rate flexible workspace and business support when the new £8 million state-of-the-art facility opens at Warth Park, Raunds in summer 2020. Visit the website for more information.

Northamptonshire Heritage Forum

The Northamptonshire Heritage Forum is a vibrant and friendly exempla organisation which has been set up to provide support and representation for the benefit of its members. The Forum is run by a dedicated and active volunteer committee with a Chair, Secretary and Treasurer.

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Business Support

Starting up as a new tourism business or looking to expand? Contact Karen Williams on 01832 742064 or email for the latest business and marketing support available. You can also access business support through Enterprising East Northants.

The East Northamptonshire Greenway (the Greenway) makes attractive and safer walking and cycling routes available in the heart of the Nene Valley.

The Greenway is being developed in phases, some of which are already completed and others will follow within the next few years. The Greenway Vision map illustrates how it looks now and how it might look in the future.

To get involved in the project please contact Lucy Hawes

Latest Newsletter

Check our latest newsletter for the Nene Valley where wonderful wildlife meets rich heritage and fantastic food mixes with vibrant culture. Keep up to speed with latest projects and networking / training events here.

Latest Newsletter
Pink Booklet Online

The VisitBritain Pink Book Online is a guide to legislation relevant to accommodation businesses in England. Find out on what grounds you can refuse a booking, what licences you need to play music or provide TVs and how to comply with health & safety regulations.

Waendel Walk 2021

Having postponed the 2020 festival we are now looking to support the International Waendel Walk from 7-8 May. More information coming soon!

Enterprise in East Northants Film & TV Sector

The Enterprising East Northants Film & TV Sector Group is a collaboration between key stakeholders – drawing a mix of production, post production, venue and local authority representatives together. Contact Karen Williams on 01832 742064 if you would like to get involved in our key priorities.

Check out our most recent presentation on digital marketing for tourism businesses here.