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Building a marketing strategy

29th January, 2021 @ 10:00 am - 1:00 pm

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UON Startup Support combines FREE online information, interactive webinars and intensive personalised one to one support from our fully accredited advisers, who will help you plan your journey towards achieving your goals.

As part of our response to the COVID19 pandemic the University of Northampton is committed to helping communities and businesses to survive and thrive as we move towards recovery. We are offering webinars on a broad spectrum of topics, bringing together our academic knowledge with our business support expertise to provide advice and support in a collaborative and responsive environment.

Understanding the key aspects of marketing when you are starting a business is no longer optional, it’s essential. Not only does marketing build brand awareness but it can also increase sales, grows the business and increases customer engagement.

This interactive webinar has been designed to take you step by step through the core elements you need to successfully market your new business.

Webinar outline:

  • Introduction to Marketing
  • Identifying your ideal client
  • Deciding on your Marketing Mix and developing a Marketing strategy

The workshop will be presented by Andy Sarson – from APS Marketing Consulting, based in Northamptonshire. Andy has 30 years of marketing industry knowledge and experience to help small businesses to ‘make their marketing pieces fit’ by developing crucial marketing strategies, followed by effective plans and activities designed for growth. Andy has presented webinars for the Support for Business team on numerous occasions.

We hope that you will take this opportunity to join us at what is sure to be an interesting webinar.

These webinars are those based/looking to set up a business within Northamptonshire. If you do not live in these areas, please contact us and we will be able to put you in contact with your local Growth Hub.



29th January, 2021
10:00 am - 1:00 pm
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