Northamptonshire’s tourism body Britain’s Best Surprise has marked the end of lockdown restrictions by launching a campaign to showcase the county as a major staycation destination.
Supported by the North and West Northamptonshire Councils as part of their approach to helping the local economy recover from COVID, the Go Northamptonshire! initiative will focus on all the county has to offer to visiting families this season, ranging from well-known attractions like Silverstone, Althorp and Wicksteed Park, to a whole host of hidden gems which visitors can discover for the first time.
The councils’ contributions are enabling the Go Northamptonshire! campaign to shine a spotlight on Northamptonshire as a great destination to visit throughout summer and autumn, and to promote the county’s many and varied family-friendly places to visit, stay and eat. The launch of the campaign follows last month’s (July) reopening of the flagship Northampton Museum & Art Gallery following a £6.7 million expansion and redevelopment programme.
Its key messages include encouraging families to avoid the holiday crowds on Britain’s coastlines and heading inland to “meet in the middle” in glorious, unspoilt countryside, just one hour from London, Birmingham, Oxford and Cambridge.