Destination Nene Valley (DNV) will once again be raising the profile of tourism along the River Nene for English Tourism Week which runs from 25-31 May 2020.
Due to the coronavirus pandemic, activities will take place online and concentrate on encouraging visitors, residents and business to celebrate the Nene Valley whilst remaining safe and following Government guidance.
Through the week, the team at DNV will be working with tourism providers across the area to deliver the following activities:
- A social media campaign to raise the profile the profile of the Nene Valley and support tourism businesses by sharing videos, websites and photos. Follow @_nenevalley on Twitter, search River Nene on Facebook and search Nene Valley on Instagram.
- A photographic competition with the title of ‘life in lockdown’.
- A webinar for tourism partners.
- Sharing inspirational stories from our communities in the Nene Valley.
- A River Nene Quiz with prizes to be won.
- Delivering the first annual award to find our very own Nene Valley Star!
East Northamptonshire Council board member for the DNV project, Cllr Sarah Peacock said:
“English Tourism Week is a staple in the DNV calendar and this year is no exception. Obviously, this year is different and we have had to adapt accordingly with activity focused online.
“But ultimately, we want to raise the profile and awareness of tourism along the Nene Valley, by working with partner organisations, and support all of our tourism partners and businesses during what is a challenging time.”
All of the events have been organised through the Destination Nene Valley project, which aims to promote the Nene Valley as a competitive, sustainable destination offering wildlife and heritage to a mixture of local, national and international audiences.
English Tourism Week is an annual celebration, and this year the campaign will focus on engagement with Central Government, MPs and other stakeholders to support the recovery of English tourism in the aftermath of the pandemic, whilst raising awareness of the importance, quality and value of the sector to the UK economy.
VisitEngland is proud to lead the annual English Tourism Week campaign celebrating our diverse, exciting and vibrant sector, and showcasing the quality, range and value of English tourism to stakeholders. The week provides an essential opportunity to raise awareness and the sector’s profile to key stakeholders, with VisitEngland working to support English destinations with political engagement nationally, regionally and locally.
For more information and to get involved with English Tourism Week in the Nene Valley, visit nenevalley.net, @_nenevalley on Twitter or search for Nene Valley on Facebook.